[Minneapolis, MN] – [January 15, 2025] We Are Nuts, a leading brand in the snack consumer packaged goods (CPG) industry, is thrilled to announce the appointment of Jeff Stewart as Executive Director of Sales and Marketing. With an impressive track record in driving revenue growth and building high-performing sales teams, Stewart will play a pivotal role in accelerating We Are Nuts’ expansion and reinforcing its position as an industry leader.
Jeff Stewart brings over 30 years of experience in sales leadership, having previously held senior roles at Barcel USA (Takis), Popcornopolis, Better Bites Bakery, Angie’s Boomchickapop, Kehe/Tree of Life, where he successfully built and led emerging brands expansion strategy nationwide. A seasoned expert in food and snack CPG sales strategy, distribution network optimization, and retail partnerships, Stewart is well-equipped to drive We Are Nuts’ ambitious growth goals.
“We are thrilled to welcome Jeff Stewart to our leadership team,” said Michael Burt, CEO of We Are Nuts. “He brings a wealth of industry knowledge and a proven ability to deliver results, which will be invaluable as we continue to scale our operations and expand into new markets. Equally important, he is a perfect cultural fit to our proud 40+ year family company built on great people making great product and having a ton of fun doing it.”
In his new role, Jeff will oversee all aspects of sales strategy and execution, including fostering relationships with key retail partners and identifying new market opportunities. He will also work closely with the marketing and product development teams to align efforts and drive holistic growth for the brand.
“I am excited to join We Are Nuts at such a dynamic time in its journey,” said Stewart. “The brand is ready to scale due to the unique product offering combined with the operational capacity to grow. Retailers will be thrilled with the incrementality we bring to the category and consumers will be delighted with the superior quality and taste of our products.”
Jeff is a graduate of Saint John’s University in Collegeville, MN and holds a Bachelor’s Degree in Political Science. Jeff has 3 children and he and his wife of 27 years currently live in Victoria, MN.